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Zur verhaltenssteuernden Wirkung von Institutionen In Privatisierungsentscheidungen der kommunalen Finanzverwaltung in NRW – PDF/EPUB Version Downloadable
Zur verhaltenssteuernden Wirkung von Institutionen In Privatisierungsentscheidungen der kommunalen Finanzverwaltung in NRW – PDF/EPUB Version Downloadable $49.99

Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen – PDF/EPUB Version Downloadable

$49.99

Author(s): Patricia Lauper
Publisher: Gabler Verlag
ISBN: 9783834929846
Edition:

Important: No Access Code

Delivery: This can be downloaded Immediately after purchasing.

Version: Only PDF Version.

Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)

Quality: High Quality. No missing contents. Printable

Recommended Software: Check here

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Description

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.

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