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Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie – PDF/EPUB Version Downloadable

$49.99

Author(s): Andrea Skimutis
Publisher: Deutscher Universitätsverlag
ISBN: 9783835000407
Edition:

Important: No Access Code

Delivery: This can be downloaded Immediately after purchasing.

Version: Only PDF Version.

Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)

Quality: High Quality. No missing contents. Printable

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Description

Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschäftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Händler, Vertriebsschiene).

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