Wonder Woman Marketing Secrets for the Trillion Dollar Customer – PDF/EPUB Version Downloadable
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Author(s): I. Ellwood; S. Shekar
Publisher: Palgrave Macmillan
ISBN: 9780230201606
Edition:
Description
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
