The Marketing Plan Handbook (Pearson+) 5th Edition – PDF/EPUB Version Downloadable

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.

For marketing courses that focus on creating a marketing plan.

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.