Profiles in Small Business A Competitive Strategy Approach 1st Edition – PDF/EPUB Version Downloadable

$49.99

Author(s): Margo Anderson; Lowell R. Jacobsen; Gavin Reid
Publisher: Routledge
ISBN: 9781138983922
Edition: 1st Edition

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Description

A new analytical approach to small firms’ cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground’ small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.