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Presidential Campaigns in the Age of Social Media Clinton and Trump 1st Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): William L. Benoit; Mark J. Glantz
Publisher: Peter Lang Inc., International Academic Publishers
ISBN: 9781433168222
Edition: 1st Edition
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
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Presidential Campaigns in the Age of Social Media Clinton and Trump 1st Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): William L. Benoit; Mark J. Glantz
Publisher: Peter Lang Inc., International Academic Publishers
ISBN: 9781433168222
Edition: 1st Edition
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
