Plunkett’s Advertising & Branding Industry Almanac 2014 1st Edition – PDF/EPUB Version Downloadable

PLUNKETT’S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014

Key Findings:
•Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term.

Key Features:
•Industry trends analysis, market data and competitive intelligence
•Market forecasts and Industry Statistics
•Industry Associations and Professional Societies List
•In-Depth Profiles of hundreds of leading companies
•Industry Glossary
•Buyer may register for free access to search and export data at Plunkett Research Online
•Link to our 5-minute video overview of this industry

Pages: 525
Statistical Tables Provided: 10
Companies Profiled: 380
Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
•How is the industry evolving?
•How is the industry being shaped by new technologies?br> •How is demand growing in emerging markets and mature economies?br> •What is the size of the market now and in the future?br> •What are the financial results of the leading companies?br> •What are the names and titles of top executives?br> •What are the top companies and what are their revenues?br>

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry
1)Introduction to the Advertising and Branding Industry
2)Agencies Face Both Evolving Client Needs and Vast Changes in Media
3)Global Media Giants Acquire both Content and Distribution
4)Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market
5)Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
6)Google Dominates Online Video Advertising
7)Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless
8)Television Ads Evolve to Face New Challenges
9)DVR Market Evolves/Time-Shifting Hurts Advertisers
10)Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11)Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12)User Generated Content Drives Social Media and Generates Ad Revenues
13)Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
14)Billboards Go Digital
15)Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16)Private Label Brands Grow in Share of Total Store Sales
17)LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18)Hispanic Market Attracts Growing Advertising and Marketing Focus
19)Ad Market in China Booms
20)Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics
1)Advertising & Branding Industry Overview
2)Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013
3)Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
4)Employment in Advertising & Related Industries, U.S.: 1990-2014
5)Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2008-2013
6)Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
7)Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
8)Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
9)Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
10)Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013