MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing: Real People, Real Choices 11th Edition – PDF/EPUB Version Downloadable

For principles of marketing courses.

Companies don’t make decisions. People do.

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, the text shows how marketing concepts are implemented and the impacts they can have on a company.

Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, students will be well equipped to tackle what’s happening in the world of marketing today.