MKTG 12th Edition – PDF/EPUB Version Downloadable

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world’s top companies every day.