For courses in the principles of microeconomics.

This ISBN is for the bound textbook, which students can rent through their bookstore.

Introduces students to the basic concepts of economics with engaging stories and timely applications

Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the authors’ philosophy of using basic concepts of economics to explain a wide variety of relevant, current, and engaging economic applications. The 10th Edition incorporates the latest economic developments and timely applications throughout, such as the opportunity cost of hosting an AirBnB. By making every chapter accessible and applied, students develop an understanding of core principles that they will use as citizens and consumers, now and in their careers.

This title is also available digitally as a standalone Pearson eText, or via MyLab Economics, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

For courses in the principles of microeconomics.

This ISBN is for the bound textbook, which students can rent through their bookstore.

Introduces students to the basic concepts of economics with engaging stories and timely applications

Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the authors’ philosophy of using basic concepts of economics to explain a wide variety of relevant, current, and engaging economic applications. The 10th Edition incorporates the latest economic developments and timely applications throughout, such as the opportunity cost of hosting an AirBnB. By making every chapter accessible and applied, students develop an understanding of core principles that they will use as citizens and consumers, now and in their careers.

This title is also available digitally as a standalone Pearson eText, or via MyLab Economics, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

For courses in the principles of microeconomics..   Introduces students to the basic concepts of economics with engaging stories and timely applications Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the authors’ philosophy of using basic concepts of economics to explain a wide variety of relevant, current, and engaging economic applications. The 10th Edition incorporates the latest economic developments and timely applications throughout, such as the opportunity cost of hosting an AirBnB. By making every chapter accessible and applied, students develop an understanding of core principles that they will use as citizens and consumers, now and in their careers.