Mastering Strategic Management v2.1 2nd Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Dave Ketchen and Jeremy Short
Publisher: FlatWorld – VitalSource eBooks
ISBN: 9781453335369
Edition: 2nd Edition
Description
The authors draw on insights from various functional areas such as marketing, finance, and accounting to demonstrate how top executives make effective strategic decisions. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition was updated with fresh cases and examples that expose students to the current and relevant knowledge needed to make the smart choices that drive an organization’s successful performance.
