Marketing Research 9th Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Alvin Burns;Ann Veeck
Publisher: Pearson
ISBN: 9780135636534
Edition: 9th Edition
For global marketing courses.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world and their future careers.
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Marketing Research 9th Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Alvin Burns;Ann Veeck
Publisher: Pearson
ISBN: 9780135636572
Edition: 9th Edition
For global marketing courses.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research. This includes the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world and their future careers.
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