International Business: A Managerial Perspective 9th Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Ricky Griffin;Michael Pustay
Publisher: Pearson
ISBN: 9780135639078
Edition: 9th Edition
Description
For international business (IB) courses.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of IB, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.
The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, students will be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.
