Entrepreneurship: Starting and Operating A Small Business (Pearson+) 5th Edition – PDF/EPUB Version Downloadable

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.

For entrepreneurship courses.

A comprehensive, practical approach to starting a business

Entrepreneurship: Starting & Operating A Small Business untangles the complex economic, financial and professional considerations surrounding business ownership and operations. Balancing real case studies with thoughtful instruction, the text helps students develop a business plan step by step. This approach allows them to internalize different aspects of business ownership at a self-guided pace.

The 5th Edition features substantially revised content and cases. Students will be well equipped to start drawing up a business plan immediately, enhancing their experience both in and out of the classroom.