Basic Marketing Research with Excel (Pearson+) 3rd Edition – PDF/EPUB Version Downloadable

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.

For undergraduate Marketing Research courses.

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers.

The third edition provides an improved software package–XL Data Analyst™–and includes more information on qualitative research.