The fifth edition of Marcel Danesi’s Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services. Pop culture surrounds us. It infuses the movies we watch, the music we listen to, the books we read, the clothes we wear, and the food we eat. It comes to us on our televisions, phones, computers, radio, and in every storefront and billboard we pass on the street. Danesi delves into the social structures that create and promote pop culture, showing how it validates our common experiences. Offering a variety of perspectives on its many modes of creations and delivery, Danesi shows why pop culture will always be something we love to hate and hate to love.