Public Relations & Promotional Writing 1st Edition – PDF/EPUB Version Downloadable

PUBLIC RELATIONS & PROMOTIONAL WRITING introduces students to the skills needed to excel in the field of Public Relations (PR), including researching, planning, and the art of persuasive writing. The text also addresses ethical, legal, and global considerations related to the field and offers an overview of the formats most often encountered in promotional writing: new releases, social media, corporate communications, speeches and presentations, television, and more.