Product Strategy for High Technology Companies 2nd Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Michael E. McGrath
Publisher: McGraw-Hill
ISBN: 9780071362467
Edition: 2nd Edition
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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Product Strategy for High Technology Companies 2nd Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): McGrath, Michael
Publisher: McGraw-Hill Professional Publishing
ISBN: 9780071362467
Edition: 2nd Edition
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

