Nonprofit Strategic Positioning Decide Where to Be, Plan What to Do 1st Edition – PDF/EPUB Version Downloadable
$49.99
Author(s): Thomas A. McLaughlin
Publisher: John Wiley & Sons P&T
ISBN: 9780471717492
Edition: 1st Edition
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
