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Printed Advertisement 1947-1970 Bengali Middleclass; An Interaction 1st Edition – PDF/EPUB Version Downloadable

$49.99

Author(s): Chilka Ghosh
Publisher: Cambridge Scholars Publishing
ISBN: 9781443859073
Edition: 1st Edition

Important: No Access Code

Delivery: This can be downloaded Immediately after purchasing.

Version: Only PDF Version.

Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)

Quality: High Quality. No missing contents. Printable

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Description

This work explains the politics of newspaper advertisements in Bengal between 1947 and 1970 and the Bengali middle class’s encounter with them. Though sober, the ads shaped desires and prescribed a lifestyle, preparing the ground for modern consumerism.

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