Principles of Integrated Strategic Communication 1st Edition – PDF/EPUB Version Downloadable

Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program— – essential for any successful company, organization, or brand. Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.