Persuasion: A Social Science Approach 1st Edition – PDF/EPUB Version Downloadable

PERSUASION: A SOCIAL SCIENCE APPROACH highlights fascinating insights into persuasion and influence, helping students understand and apply the essential theories at play. This text provides a foundation on persuasion from a social science perspective, helping students become able practitioners. Along the way, theories are illustrated with accessible examples from several applied domains, including heath, politics, the environment, advertising, consumer behavior, and public relations.